How to write a press release introduction

2 years ago

Press release introduction or lead summarizes the entire content of the press release in one paragraph. It should provide the gist of the news story and entices readers to read the rest of story.

The lead paragraph should be between 15 and 20 words and should read like the opening of the news story. Include all the key information in without having to say to much too soon.

The lead paragraph should answer the '5 Ws' as concisely as possible.

  • Who is involved in the news story?
  • What's happening?
  • When did the news story happen or when it is going to happen?
  • Where did the news story take place or where it will take place?
  • Why is this news story important and relevant to readers and journalists?

Think of press release introduction as a radio news bulletin or elevator pitch.

At Viral Press Release, the introduction paragraph length is limited to 100 words. HTML Tags are not allowed in press release lead paragraph.

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