Press release subheading is an extension of the headline . It summarizes the whole content of the news story in a single sentence; complements the heading; and gives readers a taste of the rest of content.
Include the relevant keywords in your press release subheading to grab readers' attention and improve your page ranking. if indexed by search engines, the keywords make a difference in your news story ranking.
Subheading can also serve as support for the headline. Sometime, you don't manage to say everything in your headline, so you use the subheading to add more information that may motivate the reader to continue reading.
The other advantage of adding a subheading to your press release is when your press release gets shared on social media, viewers will see only the headline, the subheading and the link that redirects to your press release. if your press release doesn't have a subheading, readers may see the an exerpt from the first sentence of your press release , which is often not enough to grab readers' attention.
Search engines and press release distribution websites will also show only your press release headline, subheading and the link.
We suggest leaving the subtitle for the end and don't waste your time thinking about crafting the right subtitle at the beginning. It's much easier to come up with a subtitle once you are done with the whole content of your press release.
Think of your press release subtitle as the meta description search engines display in their search results.
At Viral Press Release, the subheading length is limited to 200 characters. HTML tags are not allowed in press release subheading.
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