How to create an effective call to action in a press release
2 years agoWriting an effective call to action (CTA) in your press release will directly affect the conversion rate of your marketing campaign. At the end of your press release, use a CTA to invite and encourage readers to take a desired action, using a link that redirects to a booking page or a product sale. CTA can also be a plain text with no link.
To display your CTA button under the boilerplate section, add the CTA URL and anchor text.
Including a promotional CTA in your press release defeats the purpose of announcing a newsworthy news story. However, you can invite your readers to know more about a product or service, using terms, such as 'Learn more', 'Become part of ', 'See how', 'Find out' ,'Treat yourself today', 'Save Your Seat', 'Use Code: SAVE20TODAY', 'Claim 50%', 'Take me to', 'Show me how ' , 'Discover your', or 'Take advantage of '.
An implied CTA is way more effective than a direct CTA. For instance, "Our new Rolex watches are in store. When will you be here?" is more engaging than "Our new Rolex watches are in store. Click to order yours now! ".
A good CTA creates a clear value proposition while making the reader feel in control.