How to optimize your press release for search engines

2 years ago

A well optimized press release can be a valuable search engines optimization tool for organic search, you domain authority and online visibility.

Back links

At Viral Press Release, we don't allow any links in press release body. All relevant links are included in 'Media Contacts' section. Overly optimized press releases and unnatural linking can only harm search engine ranking for a business.

These are the only links ( nofollow) you can include in 'Media Contacts' section:

• Facebook page
• LinkedIn page
• Twitter page
• Instagram page
• Youtube channel
• Tiktok channel
• Google Map page
• Call to action link
• Link to LinkedIn page of new hire.
• Link to a booking page for an event .
• Link to the launch page of a new product or service at Angellist.
• Link to the launch page of a new product or service at Product Hunt.
• Link to the fundraising profile of a new product or service in a crowdfunding/seeds website .
• The new website URL for a re branded business.
• The website URL of the merged, acquired or partnered with company.
• Link to a research paper.
• Link to the awarding body for an award .

All the above links are nofollow so search engines won't count them are part of your SEO and domain authority. We also make sure the above links stay nofollow when the press release is distributed and published in other news websites.

Try not to use your target keywords as anchor text . Use your company name or call to action terms, such ' Find out more'. or 'Learn more'.

Press releases are still an effective tool for marketing strategy but they shouldn't be used as part of links building strategy.

Keywords

Keywords play an important role in every business SEO strategy. Before you start writing your press release, identify your keywords.

Targeted keywords should be included mainly in press release headline, sub heading and the lead paragraph while maintaining a natural flow in your press release. Avoid stuffing your press release with keywords at the expense of clarity.

Don't choose keywords based on high volume usage. Use a keyword research tool, such as Google Analytics, Google News Autocomplete, SEMRush or Google AdWords to discover the search terms you should be targeting.

Concentrate on search terms that already show up strongly in search results - not the most searched for terms in your industry.

Ideally you should target no more than 3 keywords or terms that your target audience are most likely to use to find a brand, service or product like yours.

As for repeating the same keywords in your press releases, these keywords shouldn't be more than 2% of your press release content. Press release body length at Viral Press Releases is limited to 600 words, so you should repeat each keyword about three times in your press release body content.

Think about your target keywords in context of your target readers, not search engine bots. Consider what people look for - not what search engines prefer to index.