Journalists read hundreds of news stories every day and most of them spend a few seconds deciding whether a news story is interesting or not.
Your press release headline should say, ' somebody does something worthwhile' or 'somebody helps overcome a major problem' or ' a major problem solved by someone'.
Examples of good headlines:
Sandwell Council approved the construction of waste to energy plant to generate electricity to more than 90000 homes.
Wolverhampton Lexus dealership gives festival visitors chance to win RCF Track edition.
New Core and Cover Technology deliver improved total performance and softer feel.
Identify your hook and add it to your headline.
Use action words.
Be direct.
Be specific.
Be straightforward.
Be short and up to the point.
Be comprehensive.
Make the headline clear, captivating and jargon-free.
Focus on the message you want to convey.
Aim for 5-15 words.
A headline that starts with how great a company is will automatically turn off most journalists' interest.
The ideal press release headline formula is: [ new thing ] [ Hook ] [ Company] as in ' Cryptocurrency could become mainstream payment solution within few years, finds new eToro report.
Think of a newspaper headlines, blog headline or email subject : a good headline will encourage you to read on.
We suggest leaving the headline for the end and don't waste your time thinking about crafting the right headline at the beginning. It's much easier to come up with a headline once you are done with the whole content of your press release.
Bear in mind that most journalists will change the headline to suit their readership.
At Viral Press Release, the headline length is limited to 150 characters. HTML tags are not allowed in press release headline.
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