How to add a boilerplate text(s) to a press release
2 years agoComplete your press release with a succinct boilerplate. It's called boilerplate copy because it's usually the same copy for every news story you publish.
Provide a background information and overview of the company and explain what the company does, what products and services it offers , its objectives, operations, and why it stands out in its sector or industry. You can list awards earned and how long you've been in business.
This is the equivalent of 'About us' page in a website. The information in this part of press releases barely changes if you are publishing more than one news story, but always make sure it's still true before you publish a new press release.
If it's merger or partnership news story, you need to provide more than one boilerplate.
For each organization boilerplate text:
- 1. Click on H2 from the rich editor toolbar
- 2. Add the boilerplate text heading such as 'About Viral Press Releases'
- 3. Add the content of ' About the company'
At Viral Press Release, the boilerplate length is limited to 200 words. Only H2, Bold, Italics, Ordered list and Unordered list HTML tags are allowed in boilerplate section.