Sámi Reindeer Oy Launches BUZZ MILK, a unique and energizing beverage crafted from the purest reindeer milk

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  Press release published 27 Jan by BEVERAGE MARKETING USA, INC.    

KITTILÄ, LAPPI, FINLAND , 27 Jan 2024 (Viralpressreleases.com) - Sámi Reindeer Oy proudly announces the ground breaking launch of "BUZZ MILK," a unique and energizing beverage crafted from the purest reindeer milk. This innovative product is set to captivate the global market, offering a blend of tradition, nutrition, and a caffeine kick that is sure to redefine the dairy industry.

 

Finland, known for its remarkable per capita milk consumption at 431 kilograms per year, is the ideal home for this exciting new venture. Anu Harikkala, spokesperson for Sámi Reindeer Oy, highlights the nutritional benefits of reindeer milk, stating, "Reindeer milk is rich and nutritious, boasting 22% butterfat and 10% protein. Additionally, it is high in dry matter, contains essential vitamins A and D, making it a wholesome choice for consumers."

This reindeer milk marvel comes at a cost of approximately $80 per gallon, reflecting the meticulous and labor-intensive process involved in its production. Milking reindeer is no simple task, as the animals must be skillfully restrained by their antlers—a practice that has been an integral part of Sámi culture since the early Stone Age.

Historically, reindeer milk and its derivatives have been essential components of the Sámi diet. The nomadic Sámi reindeer herders, traversing mountainous terrains, preserved the milk by turning it into butter or curdling it for storage in barrels made from reindeer stomachs or hides. Freezing and thawing the milk as needed, they innovatively adapted to their environment.

What sets "BUZZ MILK" apart is not just its nutritional value but also its cultural significance. Sámi herders share that consuming "BUZZ MILK" induces a unique sensation, reminiscent of the old-fashioned tradition of drinking "poronkusema" or "reindeer's piss." This reference traces back to the fascinating relationship between reindeer and the hallucinogenic fly agaric mushroom (Amanita muscaria).

While fly agaric mushrooms are known for their psychotropic properties, they can be toxic to humans. Remarkably, reindeer can consume these mushrooms without harm. Reindeer herders in Europe and Asia have long observed the effects of the fungi on their livestock, leading to the collection of reindeer urine as a safer alternative to experiencing the hallucinogen.

† These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

 

About: Sámi Reindeer Oy

Sámi Reindeer Oy is a pioneering company based in Kittilä, Lappi, Finland, specializing in the production and promotion of unique dairy products, with a primary focus on reindeer milk. The company is committed to preserving and celebrating the rich cultural heritage of the Sámi people, the indigenous inhabitants of the northern regions of Scandinavia, Russia, and parts of Finland.

Led by a team passionate about sustainable practices and cultural preservation, Sámi Reindeer Oy has embarked on an innovative journey to introduce "BUZZ MILK" to the world. This extraordinary beverage is not only a testament to the nutritional richness of reindeer milk but also pays homage to the historical significance of reindeer herding in Sámi culture.

The company places a strong emphasis on the traditional practices of reindeer herding, which have been integral to the Sámi way of life for centuries. Milking reindeer, an intricate process that involves skillfully restraining the animals by their antlers, reflects the deep connection between the Sámi people and their natural environment.

Sámi Reindeer Oy aims to share the unique qualities of reindeer milk with a global audience, showcasing the nutritional benefits and cultural importance of this exceptional beverage. The company's commitment to quality, sustainability, and cultural preservation is evident in its meticulous production methods and dedication to bringing a taste of Sámi tradition to consumers around the world.

Media Contacts

  • Investor and Media Contact:

    Anu Harikkala

    Sámi Reindeer Oy

    Hissitie 8, 99130 Kittilä, Finland 

    Tel.: +358 45 73986484.

    Email: milk@reindeer.eml.monster

     

tinyurl.com/SamiReindeer

Youtube channel

Category : Food & Drink, Agriculture & Forestry

Tags : Reindeer

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