Whether you are announcing an event or you are looking to showcase a new startup or you are announcing any newsworthy story about your brand or products, you can use Viral Press Releases to publish and distribute your press releases.
Select this press release type if you are looking to announce new scientific discoveries or share the results of a study, poll, or research project in which your organization was involved.
You can also use this type of press release to increase awareness of your organization.
Academic language - including quotes from academics. - is not supposed to be complex. Try to avoid jargon, explain technical terms and clarify what acronyms stand for. The idea is to make the news story accessible to non-expert readers and most importantly accurate.
Make sure you embed images, illustrations and videos in your press release content.
Avoid including too much scientific details in the heading and keep it short using the active voice.
The lead or introduction paragraph should be a snapshot of the research:
The rest of press release content should set out the background to the research and provide additional information.
Include a brief quote froom a researcher involved in the work or a colleague stressing the importance of the results.
In 'Media Contacts' include the contact details of the author(s) and confirm they are available to talk to the media.
You can also include the link to the original paper in 'Media Contacts' section.
Select this press release type if you are looking to spread the word about a new product or service that has just entered the market. This type of press release should highlight the new product or service specifications, pricing, availability and advantages for target customers.
If the press release is about a new product or service that target customers aren't familiar with, you can add a quote from one of the decision makers to make your marketing intentions clear and establish a human element to the news story.
By highlighting the benefits of the new product or service to target customers, you give interested journalists a reason to write about or even try your new product or service.
This type of press release should be clear, concise and attention-grabbing to attract news journalists and target customers - using an upbeat tone to create some excitement and buzz around the new product or service.
The lead or introduction paragraph should be able to inform journalists and consumers of the features that set the product or service apart and why it's so impressive.
The same as other press releases, the press release content should follow the inverted pyramid formula: when you are sure the reader has a good idea of what is the new product or project , you can go into the technical details and facts.
New products and services releases should offer enough information to intrigue journalists and encourange them to try the product or service themselves.
If there are testimonials from people who have used or tried the product or service, you can include them in your press release.
Instead of focusing on the features that set you product or services apart, you should concentrate on the problems or needs, the new product or service will provide a solution to.
New products or services press release shouldn't be too long or too technical. Keep it short, concise and to the point.
If you are fundraising, you can add your seeds/crowdfunding/funding link to 'Media Contacts' section.
If you are launching your startup on Product Hunt or Angellist, you can add both links to 'Media Contacts' section.
If you are have't opened or launched yet, you can display your opening or launch date under your press release headline.
If you just secured an investment or met a sale target, you can use this press release type to share your big news with stakeholders and journalists. This type of announcement is not important for customers and end-users, so you need to find an angle to add value to the news story.
This is a good opportunity to thank your employees and stakeholders and state that without them the company wouldn't be where it is now. Employees who work in organizations with a culture of gratitude are most likely to be satisfied with their job. Feeling apprciated is the number one factor that motivates employees.
Milestones are also a great time to let your clients and customers know you value them as almost half of companies' revenue comes from repeat customers. Customers leave a company mainly because they believe the company doesn't care about them.
Milestones also provide an opportunity to share your company's mission , values and brand's endurance. Business longevity is considered an asset in many industries, such as finance and retail.
New partnership with another business means big changes that will affect customers and shareholders. This type of press release is supposed to help reassure them and create an excitement around the new partnership.
The press release should start by addressing the who, what , when, where, why and how in the first paragraph. The rest of the news story should focus on the problems the partnership is expected to solve, what each company brings to the table and how the partnership will affect existing customers, the industry and the community.
Include quotes from executives or representatives from both companies to explain the value of the new partnership and how it will improve excisting products and services.
In this type of press releases, make sure you include two 'About' sections in 'Media Contacts' - one for each company.
The press release heading should have both company name mentioned with the larger company mentioned first.
In this type of press release you should provide answers to these questions:
The same as partnership press release, make sure you include two 'About' sections in 'Media Contacts' - one for each company.
Include quotes from the new leadership of the new organization highlighting their vision of the future and how they plan on leading the new organization.
Include a photo of the new office building or the new leadership team.
In 'Media Sections', you can include the website URLs of both companies.
By identifying your target audience for event and what motivates them to go to your event, you'll be able to craft a news story that appeals to them.
The main goal of publishing this type of press release is to:
In the headline, include the name, location and theme of the event. Make sure you optimize the headline with your target keywords. Make the headline enticing by using action verbs, such as 'Celebrating, must attend, calling all'.
In the lead paragraph, answer the "who, what , why, when and where" questions of your event. You might include details about how and when to buy tickets for this event, age restriction and other critical information.
In your press release body, elaborate on the details of the event, your target audience, guests, and the benefits of attending the event. You can easily include all the essential information in just two or three paragraphs.
If you hosted the same event in the past or you had celebrities as guests in previous years, you should include all these details to give more weight to your news story.
If you have celebrities guests, talk about who will be performing, attending or speaking along with other event highlights.
Inlcude a call to action as your event success depends on the number of people that actually attend the event. For instance, add ' Save your seat today or Register today to guarantee a place or Sign Up Now' which redirects readers to your event registration or where to buy tickets page.
Embed images and videos from past events to make your press release more eye-catching, interesting and effective.
The timing of publishing your event press release is very important: it's a good idea to give journalists a week of lead time to write about your event.
You can display the event start date, ticket sales or booking start date on the top of your press release.
If you need to redirect your readers to an external page for more details on the event or a booking website, you can include the URL in 'Media Contacts' section.
Rebranding a business is often a challenge, especially for big businesses with a good majority of rebranding attempts end up costing established businesses more than what they bargained for.
A press release announcing the business rebrand is expected to help ease the transition into the new business; create a positive perception of the rebrading campaign; keep the brand's image fresh; increase investors confidence; and maintain existing customers.
This type of press release should include: what are the changes, why these changes are taking place, how it will affect existing customers and when these changes will go into effect.
The headline must include the new brand name and it should be catchy as possible to generate curiosity.
The lead paragaraph should answer the following questions:
In the following paragraph, you should further explain what the changes in the brand indentity means for the new direction, strategy and vision of the company. A quote from a top executive, explaining the motivation behind the decision, can be a good opportunity to affirm their next direction and connect with the company staff, stakeholders and the public.
In the last paragraph, you may include a brief history of changes made by the company in the past and the great results achieved after that.
Most companies announce rebrand before it happens to increase awareness and anticipation.
If your company won a big award, publishing a press release bragging about the achievement can help solidify your business reputation. An award press releases is a marketing press release.
The headline of the press reelase should include the award winner name and the awarding body.
In the lead paragraph, build on the headline and add more details on the award, where the ceremony took/will be takinig place, when it took/will be taking place, and what is the award winner being award for.
In the rest of the press release, explain what the award winner does; the impact they've had on the industry; how the industry perceives them; their passion; and how the recent award will help them or the company start working on new projects.
Explain why the award has been considered and the value of work or achievement that made the award winner deserve the award.
At the end of the press release body, highlight the value of the award and why it's considered prestigious.
Include a quote from the award winner expressing how they are elated with the achievement.
You can also include a quote from the awarding organization on why they decided to give the award to the winner and what they usually look for when deciding whom to award.
For large businesses, hiring a new executive or expert is considered an important announcement.
Announcing a promotion or new hire of top executive is considered a big win for company stakeholders. It keeps them updated with the company's strategic direction.
A new hire of a prominent executive or expert also builds credibility of your brand and presents your company as a sought-after employer.
To make sure the new hire news story is newsworthy, mention how they will strengthen your industry position and what makes the new hire stand out among other candidates, such as their qualifications, accomplishments and expertise.
Demonstrate how they will assist the company achieve specific goals and use this oppotunity to reinforce the company values, mission and vision.
You can include a quote from the company directors, stating the company's excitement about the new hire and a similar quote from the new hire.
If the new hire is replacing a key executive in the company, make sure you highlight the new role of the employee being replaced.
In this type of press release, you should embed the news hire's headshot at the top of your press release content.
Make sure the new hire annoucement answers the following questions:
If the new hire has an impressive LinkedIn profile, you can display the link under your press release heading.
Charitable initiative releases are similar to event annoucements, except they focus solely on getting the word out about a charity or non-profit organization and communicating the organization values to customers, journalists, investors and donors.
Charitable initiative announcement shouldn't sound like sales pitch or marketing campaign. Clarify to readers how much money was raised, how many donations you received and what are the targest for an upcoming period.
To grab the media and donors' attention, you should humanize your news story and engage your target readers in the introduction paragraph. Tell the story in a way it's relevant to your audience.
Emphasize on the 'why' of your charity organziation - the reasons it does what it does and where its mission came from. As for the background of your organization, you can save it to the very end of the press release.
Your aim is to make your target readers think "That's interesting! I never knew that!".
To add a human element to the announcement, include a quote from an employee, volunteer, or your beneficiaries to highlight the importance of the event and how it will make an impact within the community.
You can also add case studies and testimonials to support your achievement in recent campaigns.
In the boilerplate section, you should concentrate on the organization achievements without risking make it sound line a sales pitch.
Keep your press release concise and short as it's easy to fall in the trap of elaborating a lot when you are talking about something you're proud of.
Select this press release type if you are:
Looking to issue an official statement following a PR crisis or to get ahead of a new story that may harm the reputation of your company. Ensure you outline what happened, take resposibility and explain how your company is planning to provide redress for those affected. Transparency via an official statement halts further speculations and helps restore stakeholders' and customers' faith in your brand.
Looking to make your existing customers understand the reasons behind a product update; the changes made; and how they affect the end user. The same as product launch, you can use the annoucement to promote your product.
Looking to announce a product recall and share information on the issue; how to return any offending items; and the corrective action plan.
Looking to announce the winding up or voluntary liquidation of a business to creditors and stakeholders. These types of press releases also provide an opportunity to thank clients, staff and the community for their support while the business was trading.
You can also utilize business closing down announcements to inform customers about reduced prices and liquidation sales.
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